【資料名稱】：Thesis:Analysis of the Market for WiMAX

【資料作者】：Ling Bai

【資料日期】：May 2007

【資料語言】：英文

【資料格式】：PDF

【資料目錄和簡介】：

Abstract

2006 was a landmark year for WiMAX industry. At the beginning of this year, fixed WiMAX products was certified by WiMAX forum, and after that, more and more certified WiMAX products became available in the market. Operator and service provider thus moved from trails to service launch phase in many countries around the world. This report stands on the point when the initial launch of fixed WiMAX have been served for customers for around one year, and mobile WiMAX haven’t been released yet. Under such situation, the aim of this report is to analyze the current market business model and give appropriate strategies for the future deployment of WiMAX service.

The report will give a general technical understanding of WiMAX standards first, and discuss the technology and cost comparison among WiMAX and DSL, Wi-Fi and 3G. The aim of this comparison is to find out the advantage and economical feasibility of WiMAX service. The market analysis of WiMAX service is the main part of this report.

WiMAX is a new technology and there are many issues in the market need to be discussed. The report analyzes the service concepts, technology framework, organization arrangement and financial arrangement which are the theoretical representation of business model to analyze the nature of WiMAX service.
Furthermore, this report also focuses on the discussion of regulatory environment. After the understanding of business model and regulatory issues, we make use of the above analysis results to plan appropriate strategies that could be used for both developed and developing market.



Table of Content

CHAPTER 1 INTRODUCTION..............................................................................................................8
1.1BACKGROUND....................................................................................................................................8
1.2 PROBLEM DEFINITION.......................................................................................................................9
1.3 STRUCTURE OF REPORT......................................................................................................................9
CHAPTER 2 THEORIES AT THE BEGINNING............................................................................... 11
---------- BUSINESS MODEL AND SWOT ......................................................................................... 11
2.1 BUSINESS MODEL............................................................................................................................ 11
2.1.1 Business Model Concepts........................................................................................................ 11
2.1.2 The Role of Business Model ....................................................................................................12
2.1.2 Business Model Components...................................................................................................13
2.1.3 WiMAX Interrelated Business Model Framework...................................................................14
2.2 SWOT STRATEGY ANALYSIS METHOD................................................................................................16
CHAPTER 3 OVERVIEW OF WIMAX TECHNOLOGY ..................................................................19
3.1WHAT IS WIMAX?............................................................................................................................19
3.2 HOW WIMAX WORKS.......................................................................................................................20
3.3 THE TECHNOLOGY ADVANTAGE OF 802.16 STANDARDS......................................................................21
3.3 WHY WIMAX? ...............................................................................................................................24
CHAPTER 4 COMPETITIVE TECHNOLOGIES ..............................................................................25
4.1 FIXED WIMAX & DSL .....................................................................................................................25
4.2 WIMAX, WI-FI AND 3G....................................................................................................................26
4.2.1 WiMAX & Wi-Fi ......................................................................................................................27
4.2.2 WiMAX & 3G ..........................................................................................................................30
4.3 ANALYSIS OF FIXED WIMAX COST AND TECHNO-ECONOMIC........................................................32
CHAPTER 5 WIMAX APPLICATIONS AND USAGE .....................................................................38
5.1 APPLICATIONS FOCUS ......................................................................................................................38
5.1.1 VoIP over WiMAX....................................................................................................................38
5.1.2 IPTV over WiMAX...................................................................................................................40
5.2 USAGE SCENARIOS ...........................................................................................................................41
5.2.1 Private Networks.....................................................................................................................42
5.2.2 Other Usage for Private Network ...........................................................................................45
5.2.3 Public Networks ......................................................................................................................46
5.3 USER PERSPECTIVE.........................................................................................................................48
CHAPTER 6 GLOBAL MARKET STATUS ANALYSIS OF WIMAX SERVICE ..........................50
6.1 OVERVIEW OF WIMAX MARKET........................................................................................................50
6.2 WIMAX IN DEVELOPED COUNTRIES .................................................................................................51
6.2.1 U.S..........................................................................................................................................52
6.2.2 West Europe............................................................................................................................52
6.2.3 Korea......................................................................................................................................53
6.3 DEVELOPING COUNTRY....................................................................................................................54
6.3.1 Latin American and South American ......................................................................................54
6.3.2 China......................................................................................................................................54
CHAPTER 7 THE ANALYSIS OF WIMAX BUSINESS MODEL AND VALUE CHAIN..............56
7.1 WIMAX SERVICE CONCEPT..............................................................................................................56
7.1.1 Value Proposition ....................................................................................................................56

7.1.2 Target Market Structure by Demographics..............................................................................57
7.2 TECHNOLOGY ARCHITECTURE OF TARGET ACCESS MODEL ................................................................59
7.2.1 Technology Framework Design of Operator’s Business Model ..............................................63
7.3 ORGANIZATION ARRANGEMENT .........................................................................................................64
7.3.1 WiMAX Industrial Ecosystem..................................................................................................64
7.3.2 WiMAX Service Ecosystem Stakeholders.................................................................................66
7.3.3WiMAX forum..........................................................................................................................68
7.3.4 Value Chain Structure..............................................................................................................69
7.4 FINANCE ARRANGEMENT ..................................................................................................................72
7.4.1 Share of Investment by Providers ............................................................................................72
7.4.2 Risks for Providers ..................................................................................................................74
7.4.3 Revenue Potential....................................................................................................................75
CHAPTER 8 REGULATORY ENVIRONMENT.................................................................................79
8.1 STANDARDIZATION...........................................................................................................................79
8.2 LICENSING......................................................................................................................................82
8.2.1 Licensed Spectrum...................................................................................................................84
8.2.2 License-Exempt Spectrum .......................................................................................................85
8.3 SPECTRUM MANAGEMENT ................................................................................................................87
8.3.1 Technology Neutrality .............................................................................................................87
8.3.2 Liberalization or Harmonization.............................................................................................88
CHAPTER 9 ANALYSIS OF WIMAX MARKET POTENTIAL........................................................90
9.1 WIMAX SWOT ANALYSIS .............................................................................................................90
9.1.1 Strengths and Weaknesses .......................................................................................................90
9.1.2 Opportunities and Threats.......................................................................................................92
9.2 STRATEGIES....................................................................................................................................95
9.2.1 Strategy for Developed Market ...............................................................................................95
9.2.2 Strategy for Developing Market ..............................................................................................98
CHAPTER10 CONCLUSION ............................................................................................................101